Gateway Galleries

Jo Mora Sweeheat Of The Rodeo

1933 Poster. Mounted on Board. Circa, 1934. Rare second edition Original . Very good condition. Increasingly harder to find. Framed. Joseph Jacinto “Jo” Mora, born 22 October 1876 in Uruguay, died 10 October 1947 in Monterey California, just short of his seventy-first birthday. Jo Mora came to the United States as a child, he studied art in the New York, then worked for Boston newspapers as a cartoonist. He was a man of many other talents, artist-historian, sculptor, painter, photographer, illustrator, muralist and author. Later in life, he became quite a renown artist. In 1903, Mora came to California, then in 1904 he moved to Keams Canyon in northeast Arizona, living with the Hopi and Navajo Indians. He learned their languages and photographed and painted an ethnological record, particularly of the Kachina ceremonial dances. In 1907, he marred Grace Needham and they moved to Mountain View California. He moved to Pebble Beach in 1922 and established a home and large studio there, it being near the Carmel Mission (San Carlos Borroméo De Carmelo Mission) after being commissioned to do the Serra Sarcophogus for Father Ramon Mestres. The bronze and travertine marble sarcophagus showing Father Serra lying in state with his friends Padres Crespi, López, and Lasuén around him was unveiled on 12 October 1924. Note that Padre Crespi died before Father Serra; Mora took a bit of artistic license here, but his work is certainly in keeping with the spirit. During his long and productive career, Mora illustrated a number of books including Animals of Aesop (1900), Dawn and the Dons - The Romance of Monterey (1926), Benito and Loreta Delfin, Children of Alta California (1932), and Fifty Funny Animal Tales (1932). He authored three books, A Log of the Spanish Main (1933), Trail Dust and Saddle Leather (1946) and his posthumous publication, Californios (1949). Cartes (charts, maps, posters) include The American Cowboy Rodeo, a.k.a. Salinas Rodeo, Sweetheart of the Rodeo (Detail) (1932), California (large and small versions), Map of Los Angeles, Salinas Rodeo (Levi version, 1950), Yosemite, Grand Canyon, 17 Mile Drive (Pebble Beach), and Indians of North America (below). His cartes are extremely collectible. In 1996, the Book Club of California selected Mora as one of the state’s outstanding book illustrators. Mora is also listed in Jeff Dykes’ Fifty Great Western Illustrators: A Bibliographic Checklist.

This is the quintessential poster of any western decor.

Gateway Galleries
James Van Dyk, proprietor
283 Antelope Drive
Lyons, Colorado 80540

(720) 878-7618